The land of IMI has witnessed the birth of yet another marketing genius in the SHAPE of Racmo. It was only after Kritva 2009 that we realized his amazing prowess at flawlessly executing a perfectly crafted positioning strategy. He defied and redefined all the rules of the book and left us bedazzled. This little flash of sheer genius reaffirmed his position among the all time great talents IMI has ever produced.
For those who don’t know our Racmo is a fan of Hindi cult classics and shuns anything remotely English. Apparently Racmo is a diehard fan of Euphoria (read horny bastards who have no sense of music at all. . . ). And he was all hyped up about the band visiting our college. It came as a shock to Racmo when he learnt that no one in his group appreciated (read felt like committing suicide . . .) Euphoria. Desperate to protect his brand equity among his friends Racmo knew that he had to think of something .something fast. He wanted a solution through which he could kill two birds with one stone. It is then he crafted this strategy something which will go down as one of the finest positioning efforts of all time.
Please remember that as you read this blog, this phenomenal strategy is being considered by the education council of Harvard Business School to be included as a case study.
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